Sustainability has always been a core part of Kiehl’s DNA, from sourcing its ingredients sustainably to using minimal, utilitarian packaging. Kiehl’s Future Made Better™ is the brand’s journey toward reducing its environmental impact and improving the communities it serves. Working toward a healthier planet means Kiehl’s is creating more responsible formulas with renewable ingredients and sustainable packaging, while improving the materials they use in their stores. To celebrate Future Made Better, two exciting activations are available at Kiehl’s boutique at the Expo: 

The brand’s new ‘Refillery’ concept, where for the first time ever, Kiehl’s customers can refill their own aluminium ‘Refill-a-bottle’ to support Kiehl’s pursuit of sustainable consumption with a decrease in packaging production; and a Recycle & Be Rewarded activation area. Kiehl’s commitment to recycling began with the launch of its global Recycle and Be Rewarded program in 2009, which encourages customers to bring empty containers back into Kiehl’s stores to be recycled properly. Thanks to Kiehl’s customers around the world, the brand has recycled over 11.2 million products globally since 2009. At Expo 2020 Dubai, Customer’s empties can easily be dropped off at the boutique’s Recycle & Be Rewarded Bin, and sent to be recycled via local partners. 
To strengthen the brand’s local commitment to a greener future, Kiehl’s is also proud to kick-off a local partnership with Emirates Nature – WWF with a monetary donation focused on restoring mangroves in the UAE. 

read more about this Expo on the L’oreal news release —

KIEHL’S PROUDLY UNVEILS THE OPENING OF ITS EXPO 2020 DUBAI BOUTIQUE (loreal.com)